Micro-formats are gaining popularity, especially among Gen Z
The snacking category is growing, as consumers seek smaller, more frequent meals throughout the day. To this trend, Magnum has launched its first bite-sized Bon Bons, joining Ben & Jerry’s and Yasso in leveraging micro-formats.
Micro-formats are gaining popularity, especially among Gen Z. Their taste for fun formats and new flavours has seen tapas-style dishes, shareable plates and flexible portion sizes emerge as food trends in the retail and restaurants.
And the ice cream category is no exception, with one-third of ice cream consumers in the UK interested in trying bite-sized portions.
To capitalise on this, Magnum has launched its first-ever bite-sized product. Designed to offer the unmissable taste of a full-sized Magnum ice cream, the new range of Magnum Bon Bons comes in 12-piece tubs that are both shareable and snackable.
The Bon Bons are available in three of the brand’s most successful flavours – White Chocolate & Cookies, Gold Caramel Billionaire and Salted Caramel & Almond – and will be available in-store and online in Portugal, Germany, Switzerland, Australia, France, UK, Ireland and Spain and other European markets soon.