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Personalised approach fuelling growth of nutrition market

Personalised approach fuelling growth of nutrition market

The Indian nutrition market has been experiencing robust growth. Currently estimated at about Rs 59,753 million the segment is likely to grow to touch Rs 73,918 million by 2020 according to Euromonitor data.What is fuelling the growth of the nutrition market

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Nipping false claims in the bud

Nipping false claims in the bud

It may be sheer coincidence but very timely and important. The US Supreme Court recently rejected juice maker POM Wonderful’s challenge to Federal Trade Com-mission’s (FTC) findings that the company’s advertising,  making  health claims, was

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Direct marketing: future of nutra and healthcare

Direct marketing: future of nutra and healthcare

Direct marketing and selling are becoming key words in the Indian industry as both the concepts are fast catching up and they are rapidly emerging as new business channels. They have potential to enhance the

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Future foods – Are we ready?

Future foods – Are we ready?

Is cooking an art or chemistry? Marcel Boulestin, the first cook-turned-television star of late 1930s, resolved this dilemma when he categorically said, “Cooking is not chemistry, but an art as it requires instinct and taste

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Research needs for food and supplements

Research needs for food and supplements

Now that the Food Safety Standards Authority have notified in the gazette the draft nutraceuticals regulations it is expected to open a new chapter in innovations in India in the area of food and supplements.

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The long noodles

The long noodles

The noodles controversy in the country is getting dragged too long like the long noodles itself and has widen also with one more brand added to it. It started with Nestle’s Maggi brand noodles and

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Sweet & sour ingredients on FSSAI’s plate

Sweet & sour ingredients on FSSAI’s plate

First the sweet news. After a gap of 6 months, the Food Safety and Standards Authority of India (FSSAI) finally has a full time Chairman with the appointment of Ashish Bahuguna. Add to this two

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’Nutra growth requires PPP at multiple levels’

’Nutra growth requires PPP at multiple levels’

Nutrition is a poorly understood concept in India. The percentage of our fellow citizens, who are correctly nourished, is quite small. As per a survey conducted by WHO India– ICMR, about 24% of urban and

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Research pace in public, pvt sector has slowed down

Research pace in public, pvt sector has slowed down

The advances made using biotechnology tools to create genetically engineered products are appreciated and accepted by the people in medicine, pharmaceuticals or industrial applications. But, the same ‘Recombinant DNA’ technology silently absorbed in the welfare

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Bioengineering of GM plants: Myths & Facts

Bioengineering of GM plants: Myths & Facts

Discussion about genetically-modified organisms (GMO) often focusses on the fear of Frankenstein-like creatures that might be created in the laboratory. GMOs are defined as ‘‘organisms whose genetic make-up or DNA has been altered in a