Mumbai-based startup Blue Tribe makes another addition in plant-based food portfolio

Consumers can buy these 100% animal-free bundles of savoury joy across online and offline platforms

Tapping and leading the fast-evolving inclination of hardcore meat-eaters towards 100% animal-free plant-based mock meat goods, Mumbai-based startup Blue Tribe has launched a new product- the company’s all-new Plant-Based Chicken Seekh Kebab. Consumers can buy 250 grams of these kebabs at Rs 395.

In its product portfolio, the company has several pioneering plant-based meat products with naturally extracted protein, nutrients, and vitamins, including Vitamin B12.

Sohil Wazir, CCO, Blue Tribe, said, “We are delighted to introduce our latest mock meat innovation as the healthier, sustainable and better substitute of animal-based meat in the shape of planet-friendly Chicken Seekh Kebab. Also, it is available at a highly competitive price.”

The global plant-based food market is poised to grow at a compound annual growth rate of 12.4% between 2022 and 2029. It is forecasted to reach $95.52 billion by 2029. This has given unparalleled opportunities to emerging players in plant-based ecosystems and conscious consumers to take advantage of the growing industry and take steps to halt the deteriorating conditions of our environment.

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