Lineage explores connection between food infrastructure and economic development
700 million Indians suffer from micronutrient deficiencies
Nutrition and food-tech startup Superfoods Valley has collaborated with eminent nutrition thought leaders, food scientists, nutrition technologists, and wellness experts to attempt at solving India’s nutritional gap with its innovative solutions.
Founded by Amarpreet Singh Anand, Bengaluru-based Superfoods Valley now holds the trust, support, and expertise of former National Institute of Nutrition (NIN) and Indian Council of Medical Research (ICMR) Director Dr B. Sesikeran, Dr P R Krishnaswamy (Ex-Director & Founder, Protein Foods and Nutrition Development Association of India), Dr Shovan Ganguli (Food Researcher & Scientist), Sheela Krishnaswamy (Renowned Nutrition and Wellness Expert), Mallika Janakiraman (Nutrition Strategy Advisor & Consultant).
Superfoods Valley aims to support nutritional transparency, bridge the nutrition gap with its innovative products and data-backed tech solutions to challenge the ongoing endemic of hidden hunger and micronutrient deficiencies and make nutrition easy and accessible for all.
Speaking of Superfoods Valley’s penetration into food science with technological advancements, D. Shovan Ganguli comments, “With the government’s many fortification initiatives in the past and increased access to food, our calorie intake, and macronutrients are nearly taken care of. Yet there is a rising concern about micronutrient deficiencies of Vitamin D, Vitamin B12, Vitamin A, etc. which affect childhood growth and can often lead to stunting issues. Using tech to solve for this and connect a wider and deeper audience with the message of eating nutritious food is a great advancement.”
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