The newly launched CEC offers industry knowledge, expertise in food services and an extensive F&B and hospitality portfolio
Nestlé Professional has launched a new Customer Engagement Centre (CEC) aiming to revolutionise its interaction with food service operators in Singapore.
The newly launched CEC offers industry knowledge, expertise in food services and an extensive F&B and hospitality portfolio.
Led by Nestlé Professional’s in-house chef and barista, in collaboration with association partners, the initiative’s goal is to tackle significant industry challenges and meet the evolving needs of the company’s clientele.
These challenges encompass a continual push for sustainable practices, solutions to workforce challenges and the implementation of innovative, on-trend concepts to enhance overall operational efficiencies.
Paul Nagelkerken, country business manager for Nestlé Professional, said: “By creating a space that fosters collaboration and innovation, Nestlé Professional is poised to play a pivotal role in aiding the F&B industry in Singapore. This strategic initiative aligns with the company’s commitment to exceed the expectations of our customers, providing them with the concepts, tools and expertise needed to thrive in a dynamic and competitive market.”
The newly established CEC has been designed to replicate a café, providing a space where partners and affiliates can schedule appointments for tastings and demonstrations. This aims to enable a comprehensive understanding of Nestlé Professional’s diverse F&B offerings.
The CEC facilitates product and machine demonstrations, offering product training, customised applications, creative menu development and recipe ideas tailored to specific business needs.
Utilising the CEC as a platform, the Nestlé Professional team actively engages with customers, offering the convenience of consolidated food and beverage solutions in a single location.