Although functional foods may have been traditionally used in many ancient cultures, Japan was the first country to have regulations for functional foods. Although the definitions may vary, it is more or less accepted that
Use of innovative technology and the need for promoting rice bran as a premium product at global level was echoed at the two-day Global Rice Bran Oil Conference on the theme "Position, Promotion and Prospects
The Agri Business vertical of Mahindra & Mahindra, part of the $ 16.9 billion Mahindra Group, announced the launch of its branded edible oil - NuPro for the health conscious Indian consumer in Kolkota. The
Tea is the most consumed drink after water. The tea market is growing rapidly in the western world and drinking habits and lifestyles are changing; with youngsters who associate tea with health benefits driving this
Dabur India Ltd is extending its digestive brand Hajmola into the Ready-to-Drink beverage market with the launch of Hajmola Yoodley, a new range of drinks offering the uniqueness of ‘chatpata’ Indian flavors to the consumers.The
Ruchi Soya Industries, a company committed to health and nutrition has through its flagship brand ‘Nutrela’, launched an educative campaign “Video on Wheels”. The campaign which was flagged off on June 29 is an initiative
Dhara, the leading cooking oil brand of India, unveiled the new packaging of Dhara Health Refined Sunflower Oil for all SKU (Stock Keeping Units) formats across Karnataka. Dhara’s complete range in the region includes Dhara
Tata Tea, India’s leading tea brand from the house of Tata Global Beverages launched a new variant in the green tea category, for health and wellness conscious consumers. Tata Tea Acti Green aims at popularising
Energy drinks are widely consumed by adolescents as these claim to improve performance, endurance and alertness. Looking at the contents in the energy drinks and their benefits, the industry may like to relook at what
DuPont Nutrition & Health has taken a step towards commercialization of Dahi segment in India with launch of Dahi creations kit. Targeted at local Dahi manufacturers, the kits would play important part in development and