Ayurveda is a live art-science. Hence it is desirable that besides pondering over the classical texts, we should also consult the more recent observations and experience documented by leaders of Ayurveda. Such a study may
The last column covered the basics of brand building and benefits which strong brands deliver for owners and marketers. One of the most important benefits of strong brands is the ability to extend them into
The business and marketing infrastructure needs to be developed in collaboration. Right from ingredients, product development, clinical trials, registration, distribution to promotion the entire value chain needs to be streamlined very well to have a
Kellogg Company, the world’s leading cereal company, announced that it will build a new snacks manufacturing facility in Malaysia, as part of its recently announced Project K four-year efficiency and effectiveness program. Project K is
Nestlé USA is among 16 leading US food and beverage companies which sold 6.4 trillion fewer calories in US in 2012 than they did in 2007, according to the Robert Wood Johnson Foundation. Robert Wood
Consumers can’t tell the difference between regular bread and bread with 10% less salt, according to taste tests by Oregon State University (OSU).Researchers at OSU’s Food Innovation Center in Portland asked nearly 200 people to
Following a request by Nexira, a global natural ingredients supplier, the US-FDA (United States Food and Drug Administration) has expanded safe use of acacia gum (known as gum Arabic or Babul in India) across the
Groupe Lactalis SA (Lactalis), the world’s largest dairy player based in Mayenne, France has acquired 100% of the shares in Tirumala Milk Products, the second largest private dairy company in South India.Tirumala was founded in
The food-giant Nestle’s Institute of Health Sciences (NIHS) has signed a long-term agreement with a US-based Cellular Dynamics International (CDI) for supplying variety of human cells which will be employed in NIHS’s research on maintaining
Leading hypermarket brand Tesco has launched a new range of healthy foods under a new brand, “Tesco Healthy Living”. This brand will replace Tesco Light Choices and Tesco Eat Live Enjoy. It aims to give