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Dietary Supplements
Veera Health forays into nutraceuticals with launch of VeeVital PCOS support 

Veera Health forays into nutraceuticals with launch of VeeVital PCOS support 

Women with PCOS are often at risk of developing nutrient deficiencies Mumbai-based startup Veera Health, one of the largest digital therapeutics platforms for managing Polycystic Ovary Syndrome (PCOS), has forayed into the nutraceutical market with

Dietary Supplements
Women wellness brand Nutrizoe introduces new flavours for lactating mothers

Women wellness brand Nutrizoe introduces new flavours for lactating mothers

Building a brand full of solutions for various issues that a women experiences in her lifecycle right from puberty to menopause Mumbai-based women wellness startup brand Nutrizoe has introduced new flavours for its lactation-aiding bar

Nutritionals
iThrive to offer functional nutrition courses in GCC countries

iThrive to offer functional nutrition courses in GCC countries

Collaborates with Dubai-based Wellness platform Illuminations Pune-based health and wellness startup iThrive has joined hands with Illuminations, one of the leading wellness companies in the UAE and the Middle East to offer its functional nutrition

Nutritionals
Superfoods Valley unveils one-of-a-kind nutrition mix

Superfoods Valley unveils one-of-a-kind nutrition mix

To make nutrition easy & solve hidden hunger Superfoods Valley, a nutrition and food-tech startup based in Bengaluru, has launched its flagship product Good Monk, a one-of-a-kind nutrition mix. The company has also unveiled a

Food
Ghodawat Consumer buys Delhi-based snacks startup ‘To Be Honest’ 

Ghodawat Consumer buys Delhi-based snacks startup ‘To Be Honest’ 

To stay ahead in the competitive health snack market In a major move to expand its product line, Ghodawat Consumer Limited (GCL), the FMCG division of Sanjay Ghodawat Group (SGG), has acquired Delhi-based startup “To

Food
WOW Life Science launches India’s first peanut butter infused with superfoods

WOW Life Science launches India’s first peanut butter infused with superfoods

Indian health and wellness market is growing with a number of innovative product releases Bengaluru-based startup WOW Life Science has launched its new peanut butter range, with a twist. For almost a year, WOW Life

Research
Time-restricted eating reshapes gene expression and helps fight cancer, diabetes: Study

Time-restricted eating reshapes gene expression and helps fight cancer, diabetes: Study

Time-restricted eating has shown potential benefits including diabetes, heart disease, hypertension, and cancer Numerous studies have shown health benefits of time-restricted eating including increase in life span in laboratory studies, making practices like intermittent fasting

Allied Industry
Startups Bet Big on Innovative Wellness Offerings

Startups Bet Big on Innovative Wellness Offerings

In 2022, while the pandemic mercifully retreated, the necessity for agrifood tech innovations stood firm. The clear need for urgent tech disruptions in various sub-sectors of Indian agriculture is reflected in the sharp upswing in

Allied Industry
Rasna forays into health and wellness sector with new launches

Rasna forays into health and wellness sector with new launches

Introduced four new products- 100 percent natural and pure Honey, the super healthy veggie overload Quickie Soup, Choco Spread, and Protein Vita Rasna has announced its foray into the health and wellness products sector with

Interview
“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

“We expect the sports nutrition category to reach Rs 4000 Cr in India by 2026”

Soumava Sengupta, Chief Executive Officer, Pursuit of Wellness India has been witnessing a rise in the number of companies and startups looking to serve the increasing demand for protein supplements, triggered by a rise in